Here are some tools that I might include in a favorite martech stack:

1. Customer Relationship Management (CRM) software: This type of software helps businesses manage customer interactions and data throughout the customer lifecycle.
2. Marketing automation software: This type of software helps businesses automate marketing tasks, such as email campaigns and social media posts.
3. Social media management software: This type of software helps businesses schedule and publish content on social media platforms, as well as track and analyze social media metrics.
4. Content management system (CMS): This type of software helps businesses create, manage, and publish website content.
5. Analytics software: This type of software helps businesses track and analyze data on website traffic, customer behavior, and other metrics.
6. Email marketing software: This type of software helps businesses create, send, and track email campaigns.
7. Search engine optimization (SEO) software: This type of software helps businesses improve their website’s ranking in search engine results.
8. Advertising software: This type of software helps businesses create, manage, and track online advertising campaigns.